If you’re married business man and your wife is out-of-town for the weekend, picture in your mind, what would you do?

1. Go see Iron Man 2 with your cousin and wait for the final scene after the credits?
2. Schedule an appointment to finally fix that small crack in your windshield?
3. Chop down the weeds in your yard?
4. Watch training videos on how to make your business into the automatic cash machine you know it can be; so you can finally pay-off that last credit card and take a month long vacation in Costa Rica?

Which one(s) do you think, I did?

My wife is back in her home town, taking care of her folks for about 3 weeks, I get to do whatever I want, for as long as I want… without interruption.

She’s been gone for a week. I have nearly ate all the food in the house.  I did go to the grocery store. I bought a box of candy called Nerds, three Rock Star energy drinks, generic brand sleeping pills, and a bag of salad.

I opened my laptop, Nerds, and a Rock Star and watched the third video from Eben Pagan, as part of his Guru Blueprint launch. You can watch it here now -

Guru Blueprint by Eben Pagan – Video 3: Content is CASH

(You will need to enter your name and email to access it.)

Why I’m interested in Eban Pagan’s Small Business Plan Sample Video Series?

The other day, I was reading comments from people who wanted to buy real estate as an investment. I found one website that had over 400 comments. Then I started to see a disturbing trend.

I found quotes like:

I would like to get started if it’s true your information can help me do that without using my credit and money. I’m a college student right now myself, own a duplex that is upside down at the moment.

I am a Realtor and have had to file chapter 7 this year after having a credit rating in the 740’s for years. I don’t have cash at this point to invest. Is this a realistic business endeavor for me considering my current financial condition ?

These folks want to invest in a particular income property real estate niche. They wanted to buy into the real estate guru’s system. However, 35% of those who commented also mentioned they had cash or credit problems.

As I read on, I began to think why don’t these people first focus on increasing their personal income and clean their credit problems…

Then focus on income property investing.

That’s when I reminded myself, “Kendall, that is why you work with professionals who like their day jobs and are successful.”

Most of them understand, like my doctor buddy, if their primary source of income is gushing out money, then they’ll look to create other streams of income.

If it’s flat-lining then they will try to find ways to revive it. Place those electric shock paddles on it and yell “CLEAR!”

2 Step Sample Marketing Strategy To Turn What You Know Into An ATM Machine

Around the 9 minute mark, Eben presented a “formula” for converting your offer into content that is of high perceived value.

Want to know without even watching the third video?

Here’s Eben’s 2 Step Process:

Step One: Create a “Magic Formula” and then give it a name.

These are the steps…

1. What is the solution to your prospects problem?
2. What are the three specific action steps your prospect needs to do to solve their problem?
3. Name your system using the phrase “The three-step system (for example, “The three-step system for… eliminating your credit card debt in half the time“)

Step Two: Link the formula to the three most important human values.

This is really killer stuff, so read carefully…

Eben recommends you focus on the following as the most important life values when it comes to your information products –

1. Money
2. Time
3. Work

We want more time, or less time doing things we don’t like.  We want more money and less work.

No problem, right?

Ask yourself how you can save your client these three elements based on what you currently do.

For example, if the problem your clients have is bad credit score and you solve it with a special process that increases credit scores quickly, then your system can… “show how to increase credit score in 37 days… or something like that.

Does Perception Knock-Out Reality?

You bet it does! That doesn’t mean you have to lie like Pinocchio. Learn how to phrase the best parts of your product.

This really is all about good clear old fashion communication and psychology.

Want a more detailed visual breakdown, go watch the third video from Eben, and on the left side he was the other 3 free videos he posted earlier in the week.

Here’s the link:

Eban Pagan’s Guru Blueprint

How do you increase perceived value in your day job or primary business?

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Is Gary Vaynerchuk, creator of TV.WineLibary.com, on the list of 2009 Extraordinary Business Minds? I don’t see him on this list, but he should have been… View Who Made it and Who Didn’t It.

If you could do one thing to permanently instill the mindset of no-limit success into your life, what would it be?

Because frankly, I know what you’re going through. Plowing through all the negative thoughts and mental roadblocks can be tough.

Here in Mesa, Arizona, I recently attended a social marketing workshop that featured Gary Vaynerchuck. Gary is creator of WineLibrary.com and his video podcast receives 90,000 viewers. People love to watch him drink. He recently signed a $1,000,000 book deal and his websites generates millions of dollars as well.

The below video wasn’t the workshop I attended, yet you will get a feel of what I learned from a Russian who is Proud to be an American.

35 Things I Wrote Down From Gary Vaynerchuck’s Crush It Tour

1. Russian immigrant family. Moved to the US in 1978.
2. Respect cultural shifts
3. Respect the speed of the tech shifts
4. More people are looking down at their cell phones, not up at billboards
5. Content is king, but Marketing is Queen and she runs the household.
6. Use Twitter Search
7. We are in the biggest shift in media of all time
8. You can now go directly to the consumer and skip the gatekeeper
9. You must adjust to using the internet
10. Obnoxious hard work
11. The best media channel that converts is word-of-mouth @ 80%
12. Twitter is word-of-mouth on steroids
13. We are in the thank you economy (customer service)
14. Focus on hyper-niche markets
15. Build a business around what you love
16. It doesn’t hurt to be first to market
17. Now there is Zero cost of entry
18. You must be patient
19. Use mashable and techcrunch to stay up on tech trends
20. Mobile is where it is at
21. Create an Iphone App for your brand
22. V-Jay content. Be a real estate aggregator and add your 2 cents.
23. Get sponsors by getting traffic and do joint venture partnerships
24. You get stuff by taking it
25. If a picture is worth a thousands words… video is worth more than that
26. Blip.tv is starting to do a better job than Tubemogul
27. Twitter is about listening
28. Personal brand equity is very valuable
29. You have to be a fast-pace reactionary business, most of internet tools weren’t around 3 years ago
30. Be a content producer.
31. Put out content on how you do things and your knowledge
32. Online legacy last forever, if you do good, it is better than currency
33. Media cash is being neutralized
34. Create content that you can produce and consume
35. Comment on blogs and forums for hours, be a part of the conversation

What To Do With All These Brains

What I learned was that there’s issues and developments that will always pop up…things that you weren’t expecting. There are things that will try to drag you down and crush your dreams.

And the worst part is, most people who don’t have a similar success-oriented mindset just don’t understand. So when you have detailed questions or need direction, they either hand you a canned response or simply shrug their shoulders and walk away.

That’s what impressed me the most about Gary Vaynerchuck. He didn’t shrug his shoulders and walk away… He threw “f” bombs and challenged people not to lie..

One guy even got the courage to announce that he really did not like selling real estate and he would rather do something else.

Gary Vaynerchuck, like many others who have graduated from the School of Hard Knocks… understand the best way to succeed is to follow your passion. They’ve been there, done that, and bought the t-shirt.

Learn From The Best

In fact, there’s 53 of them. All right here, and all waiting to answer your questions.

Listen Here to what they have to say.

Instead of going to some workshop at a fancy resort and spa in Las Vegas or Palm Beach, you’ll have the opportunity to “virtually consult” with 53 of the world’s foremost business, marketing, and personal development authorities…

During these intense, ultra-focused panel sessions, these experts will address the biggest problems you’re facing in your quest for success and hand you the breakthrough solutions you’ve been searching for.

That’s right–people like Tony Robbins, Jay Conrad Levinson, Stephen Covey, Michael Gerber, Brian Tracy, Robert Cialdini and a host of others will be on hand to lend their assistance and guide you towards the winning mindset and lifestyle of your dreams.

Oh, and did I mention it was FREE?

Here’s the link:

Click here for Free live video training from over 50 business experts.

You read that correctly–for 6 solid weeks, you can be a part of these game-changing panel sessions. And it won’t cost you a single penny.

So I can’t stress enough how amazing this opportunity is. You can get the wisdom and expertise you need directly from the same brilliant minds who have helped to shape the success of billion dollar companies like Microsoft, Google, Coca Cola, Proctor and Gamble, and many many others.

Can you think of a better (and easier) way to transform your mind–and your life?

Me neither. Besides, it’s free–worth at least taking a few seconds to check out it here…

Moving Forward,

Kendall E. Matthews, Official Sponsor of Make Things   Happen!

www.InvestmentRealEstateCorner.com

P.S. Are you following me? www.Twitter.com/KendallMatthews

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Some just see a shack next to a tree. (Photo: mhall209)

I would like to tell you about another valuable step to investing in real estate: Creating and Enhancing Equity. During this stage, I buy the property and do things to make it more valuable. Then, I can sell it for a profit or refinance and keep it with an equity position and positive cash flow.

There are actually three different techniques to create and enhance equity: flips, flixers, or fixer-uppers. Today I will focus on flips. There are two premises to flipping a property that make this a valuable program.

The first premise is to buy the property for less than its appraised market value. I can teach you how to find properties at a discount below their market value. Three situations enable you to buy below market: distressed sellers, distressed properties, and cash.

1. Find distressed sellers. Sellers become distressed in various situations. Divorce, property management issues, bankruptcy, foreclosure, death, health and job loss can all result in discounted sales prices. Finding distressed sellers is an extremely productive art that I would like to teach you.
2. Find distressed properties. Distressed properties exhibit any or all of the following characteristics: poor landscaping, bad structure conditions, holes in the house, broken windows, piled up newspapers, trash and debris in the yard, notice stickers on the windows and doors, boarded up windows, broken-down vehicles, blinds always open or shut, missing parts or holes in the roof and appliances in the yard. I can show you how to turn these distressed properties into real investments!
3. Use cash. Cash allows you to have a quick closing and more earnest money. Cash can also help you avoid appraisals, remove financing contingencies and make the seller feel very secure. Cash purchases have allowed me to have some of the biggest discounted sales prices in my career. Again, call me and I will show you how to become a cash buyer!

The second premise of Creating and Enhancing Equity is to sell the property for much more than you purchased it. If you put an assigns clause in your purchase agreement, you can even flip the property before you own it! I always recommend that you look for properties that are discounted at least 20% below the appraised market value. This price allows you to sell the property for a handsome profit or keep the property with an excellent equity position.

Finding discounted properties gives you many options. Call me soon to set up an appointment to look at properties that you can buy under market. Then, leam how to sell the property for a profit or refinance for an equity position. The possibilities are endless!

Happy Investing,

Kendall E. Matthews, CRMC
Phoenix, Arizona Investment Real Estate

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